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AdvocacyAwarenessapproved

Bought by the People: The Credit Union Bank Acquisition Documentary

As bank lobbies pressure lawmakers to restrict credit union expansion, Bought by the People serves as a crucial documentary tool to defend regulatory fairness and protect the future of cooperative finance. The film chronicles credit unions acquiring community banks—a vital trend that prevents predatory bank consolidation, keeps local branches open, and replaces corporate profit extraction with member-focused purpose. By bringing together candid insights from CEOs, regulators, and everyday constituents, this documentary provides elected officials and policymakers with definitive proof that credit union acquisitions safeguard Main Street economies. While simultaneously serving as a strategic roadmap for credit union boards navigating these complex deals, the film’s core mission is to secure a favorable political environment through targeted Capitol Hill screenings, legislative forums, and industry chapters nationwide—support the project today to help protect the legislative freedom of member-owned banking.

Submitted by Storyfi

Member GrowthAwarenessapproved

Super Bowl Commercial

Mega-banks spend billions convincing everyday people that banking must be cold and transactional, but the credit union movement is pooling its strength to claim advertising’s biggest stage. The People-First Finance Coalition is crowdfunding a prime-time Super Bowl commercial to deliver a message of community-driven financial empowerment to 120 million viewers. By uniting individual members, credit union staff, and regional institutions, we can fund a national 30-second broadcast and drive massive post-game membership growth directly to local credit unions through a unified zip-code locator tool. Wall Street has massive corporate budgets, but we have millions of people who believe in a fairer financial system—back the campaign today to help us put people-first banking in the national spotlight.

Submitted by Storyfi

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