Sketchy Business: A Fraud Awareness Series
A skit-based video series using humor and relatable scenarios to help credit union members spot and avoid common fraud schemes.
Members keep losing money to phishing texts, impersonation calls, and card scams, and traditional fraud warnings are too dry and too easily ignored to change behavior.
Imposter scams are the #1 reported fraud category in the U.S., accounting for 1 in 3 fraud reports and $3.5 billion in annual consumer losses.
Credit union members and consumers of all ages, especially adults 30–65 targeted by common fraud schemes.
It delivers punchy, entertaining skits across social feeds, emails, and branch lobby displays that keep fraud prevention top-of-mind without causing security fatigue. Members learn to spot common scams quickly, empowering them to stop fraud and protect their hard-earned money.
Est. Reach
1M Members
Timeline
Q4 2026
Seats From
$8K
What's Included
Every seat receives the core package. Higher tiers add the extras listed below.
Included at every tier
- 8x Skit-Based Master Episodes (2–4 min): Full horizontal video files covering core fraud scenarios.
- 8x Vertical Social Cutdowns: 9:16 vertical clips formatted for Instagram, Facebook, and TikTok.
- Shared Video Branding: Group logo placement included on co-branded intro and outro screens.
- Standard Member Email Campaign Assets: Copy templates and header images for routine member emails.
- Branch Lobby Display Versions: Standard silent, closed-captioned video files for branch loops.
- Fraud Tip One-Pagers: Generic PDF printable tip sheets accompanying each episode.
Premium tier adds
- Includes Everything in the Base Tier.
- Production team pre-renders a 5-second solo intro/outro featuring only your credit union's logo and website on all 8 master episodes and social clips.
- Custom end-cards with your institution's local fraud hotline and reporting URL pre-embedded directly into all 8 lobby loops.
- Pre-built, drop-in HTML email templates co-branded with your logo, brand colors, and direct member-support links.
- All 8 PDF one-pagers delivered pre-formatted with your credit union's logo, local branch phone numbers, and web links.
- Ready-to-publish social captions, posting schedules, and intranet banners so marketing does zero copywriting or design work.
The full brief
$8K buys you a $180K campaign
Your Entry Cost
$8K
Coauthor seat
Going It Alone
$180K
same production, solo
Leverage
24x
production value per dollar
Every additional credit union that joins lowers the effective cost per member reached. You keep co-branded assets to run on your own channels and timing, and the industry gets a story it could not have told alone.
Sample Production Timeline
Milestones begin once the initiative reaches full funding. Timing is representative, not a calendar commitment.
Creative Development & Scripting
Weeks 1–3Concept and script all 8 skit scenarios; draft content for the 8 fraud tip one-pagers and member email templates.
Casting, Pre-Production & Compliance
Weeks 4–5Cast comedic talent, secure shoot locations, finalize prop/wardrobe lists, and submit scripts for compliance review.
Principal Photography
Weeks 6–8Execute 3 to 4 production shoot days; capture multi-angle takes for comedic timing, b-roll, and marketing stills.
Post-Production & Asset Creation
Weeks 9–12Edit 8 master episodes (16:9); generate 8 vertical cutdowns (9:16); render 8 silent/captioned lobby loops; design 8 one-pagers and email kit.
CU Localization & Final Delivery
Weeks 13–14Batch-integrate participating credit union logo into intros/outros; format final exports for web, social, email, and lobby playback systems.
Curated Cyber
Content Validation Partner
Curated Cyber is a premier provider of virtual Chief Information Security Officer (vCISO) services, dedicated to simplifying the complex cybersecurity journey for community banks and growing organizations. Led by industry experts Brandon Gettert and Heath Stanley, who bring over 45 years of combined experience, our team specializes in balancing robust security with operational convenience and cost-effectiveness. We deliver practical, human-driven protection through comprehensive services, including policy and governance frameworks, vendor management, proactive audit and exam readiness, and mature incident response. By aligning our strategies with key industry frameworks like FFIEC, NIST, SOC, ITIL, and COBIT, we ensure your institution is always compliant and exam-ready. At Curated Cyber, our mission is to ease the burden of cybersecurity oversight so that your leadership and frontline staff can focus on what matters most: serving customers and driving revenue with absolute confidence.
Seats Available
What is still open at each tier, and what it contributes toward full funding.
$90K available at this tier
$90K available at this tier
$180K to reach full funding.
Stretch Goals
Funding beyond the goal expands the production. Every additional seat unlocks more for every participant.
Social Amplification & Asset Polish
Unlocking this milestone introduces an expanded suite of vertical (9:16) social media clips, dynamic thumbnail variations, and static graphics tailored for Instagram, TikTok, and LinkedIn. Alongside these promotional formats, participating credit unions receive alternative aspect ratios and closed-captioned master files to ensure seamless deployment across all internal and external digital channels.
Narrative Expansion & Interactive Event
This tier funds the production of an additional standalone companion piece—such as an extra vignette or deep-dive expert interview—alongside the coordination of a live virtual town hall or screening event. Participating credit unions can co-host this virtual gathering to field live member questions and foster direct engagement around the initiative's key themes.
Campaign Customization & PR Hub
Reaching this top tier provides participating credit unions with customized local video intro/outro bumpers featuring their own institution's branding and messaging. To drive maximum local impact, the package includes comprehensive digital resource guides, customizable press release templates, and media outreach toolkits to help secure regional news coverage for every supporting credit union.
$198K away from unlocking Social Amplification & Asset Polish.
Synergy Calculator
Choose a seat tier and see your cost-per-member across different membership sizes.
Coauthor seat price
$7,500
$1.50 / member
Your cost per member
$1.50
vs. $2.00 at full seats
Funding Status
Total Budget
$180K
Raised
$0K
Seats Filled
0 / 18
Est. Reach
1M Members
Commitment confirmed when initiative reaches full funding
Cost per member drops as more credit unions join. Use the calculator below to see your savings.
