Sketchy Business: A Fraud Awareness Series
AwarenessFraud & Security

Sketchy Business: A Fraud Awareness Series

0 credit unions participating Q4 2026 Storyfi Curated Cyber
Pitch Video

A skit-based video series using humor and relatable scenarios to help credit union members spot and avoid common fraud schemes.

What we are solving

Members keep losing money to phishing texts, impersonation calls, and card scams, and traditional fraud warnings are too dry and too easily ignored to change behavior.

Imposter scams are the #1 reported fraud category in the U.S., accounting for 1 in 3 fraud reports and $3.5 billion in annual consumer losses.

Who this reaches

Credit union members and consumers of all ages, especially adults 30–65 targeted by common fraud schemes.

It delivers punchy, entertaining skits across social feeds, emails, and branch lobby displays that keep fraud prevention top-of-mind without causing security fatigue. Members learn to spot common scams quickly, empowering them to stop fraud and protect their hard-earned money.

Est. Reach

1M Members

Timeline

Q4 2026

Seats From

$8K

What's Included

Every seat receives the core package. Higher tiers add the extras listed below.

Included at every tier

  • 8x Skit-Based Master Episodes (2–4 min): Full horizontal video files covering core fraud scenarios.
  • 8x Vertical Social Cutdowns: 9:16 vertical clips formatted for Instagram, Facebook, and TikTok.
  • Shared Video Branding: Group logo placement included on co-branded intro and outro screens.
  • Standard Member Email Campaign Assets: Copy templates and header images for routine member emails.
  • Branch Lobby Display Versions: Standard silent, closed-captioned video files for branch loops.
  • Fraud Tip One-Pagers: Generic PDF printable tip sheets accompanying each episode.

Premium tier adds

  • Includes Everything in the Base Tier.
  • Production team pre-renders a 5-second solo intro/outro featuring only your credit union's logo and website on all 8 master episodes and social clips.
  • Custom end-cards with your institution's local fraud hotline and reporting URL pre-embedded directly into all 8 lobby loops.
  • Pre-built, drop-in HTML email templates co-branded with your logo, brand colors, and direct member-support links.
  • All 8 PDF one-pagers delivered pre-formatted with your credit union's logo, local branch phone numbers, and web links.
  • Ready-to-publish social captions, posting schedules, and intranet banners so marketing does zero copywriting or design work.

The full brief

In an era where digital threats evolve at breakneck speed, Sketchy Business: A Fraud Awareness Series reimagines security education by turning dry compliance warnings into vibrant, highly engaging storytelling. This short-form, skit-based series leverages sharp comedy and relatable drama to teach everyday consumers how to recognize today's most pervasive financial traps. Each episode immerses fictional characters in real-world fraud scenarios—from deceptive phishing messages and urgent impersonation calls to card fraud—capturing the exact moment they get caught in the trap and demonstrating the simple, smart choices that help them escape. Designed with modern digital consumption in mind, Sketchy Business packages essential protection strategies into punchy, bite-sized video content engineered for maximum multi-channel impact. Financial institutions can effortlessly deploy these skits across social media platforms, embed them directly into routine member email communications, or play them on continuous loop in physical branch lobbies. By meeting consumers in the digital and physical spaces they frequent every day, the series seamlessly integrates fraud prevention into routine interactions, keeping vigilance top-of-mind without causing security fatigue. Ultimately, Sketchy Business serves as a vital bridge between financial institutions and the communities they safeguard, replacing intimidating terminology with actionable, stress-free wisdom. Sponsoring organizations gain a turn-key media asset that elevates their brand as a proactive defender of consumer security, driving measurable awareness while reinforcing member trust. Through humor, memorable characters, and crisp messaging, Sketchy Business enables credit unions and financial leaders to dismantle complex cybercrime schemes—empowering viewers to spot the scam, stop the fraud, and protect their hard-earned money.
What Your Credit Union Gets

$8K buys you a $180K campaign

Your Entry Cost

$8K

Coauthor seat

Going It Alone

$180K

same production, solo

Leverage

24x

production value per dollar

Every additional credit union that joins lowers the effective cost per member reached. You keep co-branded assets to run on your own channels and timing, and the industry gets a story it could not have told alone.

Sample Production Timeline

Milestones begin once the initiative reaches full funding. Timing is representative, not a calendar commitment.

Creative Development & Scripting

Weeks 1–3

Concept and script all 8 skit scenarios; draft content for the 8 fraud tip one-pagers and member email templates.

Casting, Pre-Production & Compliance

Weeks 4–5

Cast comedic talent, secure shoot locations, finalize prop/wardrobe lists, and submit scripts for compliance review.

Principal Photography

Weeks 6–8

Execute 3 to 4 production shoot days; capture multi-angle takes for comedic timing, b-roll, and marketing stills.

Post-Production & Asset Creation

Weeks 9–12

Edit 8 master episodes (16:9); generate 8 vertical cutdowns (9:16); render 8 silent/captioned lobby loops; design 8 one-pagers and email kit.

CU Localization & Final Delivery

Weeks 13–14

Batch-integrate participating credit union logo into intros/outros; format final exports for web, social, email, and lobby playback systems.

Program Sponsor

Curated Cyber

Content Validation Partner

Curated Cyber is a premier provider of virtual Chief Information Security Officer (vCISO) services, dedicated to simplifying the complex cybersecurity journey for community banks and growing organizations. Led by industry experts Brandon Gettert and Heath Stanley, who bring over 45 years of combined experience, our team specializes in balancing robust security with operational convenience and cost-effectiveness. We deliver practical, human-driven protection through comprehensive services, including policy and governance frameworks, vendor management, proactive audit and exam readiness, and mature incident response. By aligning our strategies with key industry frameworks like FFIEC, NIST, SOC, ITIL, and COBIT, we ensure your institution is always compliant and exam-ready. At Curated Cyber, our mission is to ease the burden of cybersecurity oversight so that your leadership and frontline staff can focus on what matters most: serving customers and driving revenue with absolute confidence.

Seats Available

What is still open at each tier, and what it contributes toward full funding.

Coauthor$7,500
12 of 12 left

$90K available at this tier

Lead Coauthor$15,000
6 of 6 left

$90K available at this tier

$180K to reach full funding.

Stretch Goals

Funding beyond the goal expands the production. Every additional seat unlocks more for every participant.

100%150%
110% · $198K

Social Amplification & Asset Polish

Unlocking this milestone introduces an expanded suite of vertical (9:16) social media clips, dynamic thumbnail variations, and static graphics tailored for Instagram, TikTok, and LinkedIn. Alongside these promotional formats, participating credit unions receive alternative aspect ratios and closed-captioned master files to ensure seamless deployment across all internal and external digital channels.

130% · $234K

Narrative Expansion & Interactive Event

This tier funds the production of an additional standalone companion piece—such as an extra vignette or deep-dive expert interview—alongside the coordination of a live virtual town hall or screening event. Participating credit unions can co-host this virtual gathering to field live member questions and foster direct engagement around the initiative's key themes.

150% · $270K

Campaign Customization & PR Hub

Reaching this top tier provides participating credit unions with customized local video intro/outro bumpers featuring their own institution's branding and messaging. To drive maximum local impact, the package includes comprehensive digital resource guides, customizable press release templates, and media outreach toolkits to help secure regional news coverage for every supporting credit union.

$198K away from unlocking Social Amplification & Asset Polish.

Synergy Calculator

Choose a seat tier and see your cost-per-member across different membership sizes.

5,000 members
1K500K

Coauthor seat price

$7,500

$1.50 / member

Your cost per member

$1.50

vs. $2.00 at full seats

Funding Status

0%funded
$0 of $180K0%

Total Budget

$180K

Raised

$0K

Seats Filled

0 / 18

Est. Reach

1M Members

18 seats remainingof 18 total

Commitment confirmed when initiative reaches full funding

Synergy Effect

Cost per member drops as more credit unions join. Use the calculator below to see your savings.

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Coauthor

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